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Pricing

One flat price. Never per client.

Most PT platforms charge per client — your software bill grows with every success. TrainerFoundry doesn't: every plan includes every feature. Starter for getting started, Professional at one flat price for unlimited growth — 11 clients or 111, the price stays put.

Every feature is included in both plans.

Whether the price includes VAT is based on a Stripe tax calculation made when this page was last published. Tax is finally calculated at checkout — the price stays the same.

The price you're actually billed depends on the country you select at signup — not the region shown here.

Starter

Every feature. For getting started — up to 25 active clients.

€39 / month

incl. VAT

billed monthly

Up to 25 active clients

Start 14-day free trial
  • Every feature — no exceptions
  • Scheduling, payments, CRM & client portal
  • Lead pipeline, QR campaigns & follow-up automation
  • Risk analysis & financial reports
  • Automatic session reminders via email
  • 500 emails / month
Most popular

Professional

Every feature. Unlimited clients. One flat price.

€69 / month

incl. VAT

billed monthly

Unlimited clients

Start 14-day free trial
  • Everything in Starter — the same full feature set
  • Unlimited clients at one flat price
  • Never pay per client — 11 or 111 clients, same price
  • 5,000 emails / month

Everything included — in both plans

No feature fine print: both plans contain the complete platform. They differ only in client capacity and email volume.

Feature Starter Professional
Active clients Up to 25 Unlimited
Emails per month 500 5,000
Scheduling & calendar (1:1, groups, series) ✓ ✓
Automatic invoice for every card payment, packages & Stripe payments (Australian businesses: your own invoices in AUD) ✓ ✓
Standing bookings (recurring billing) ✓ ✓
Client CRM (notes, documents, tags) ✓ ✓
Client portal (booking, credit, invoices, messages) ✓ ✓
Lead pipeline (Kanban) ✓ ✓
QR campaigns & booking landing page ✓ ✓
Follow-up automation (7 triggers) ✓ ✓
Risk analysis (churn early warning) ✓ ✓
Revenue analytics & financial reports ✓ ✓
Session check-in via QR code ✓ ✓
Automatic session reminders (email) ✓ ✓
Commission on your clients’ payments 0 % — only Stripe’s own fees, billed to you directly by Stripe

Frequently asked

Short & clear.

The answers below reference plan names rather than amounts — the table above follows your selected region; you're actually billed based on the country you select at signup.

Am I billed in AUD?

Select Australia at signup and your subscription is billed in AUD — not converted from euros on your statement. The same goes for your own business: offers, invoices and financial reports all run in AUD.

Is Starter worth it with only 5 clients?

Yes — especially then. Working from separate tools spreads your admin across several interfaces and has you enter the same details more than once. TrainerFoundry bundles those tasks (scheduling, invoices, reminders, CRM) into one platform — no double entry, no switching between tools. And because Starter includes the full feature set, the lead pipeline and follow-up automation start working on turning your 5 clients into 10 from day one.

What happens when I win client number 26?

Then your business is working — that's exactly what Professional is for. You switch to unlimited clients at one flat price with one click in your billing settings. Nothing is lost: all data, settings and automations stay exactly as they are, because both plans share the same feature set. What the switch costs is in the price comparison above; what one more client brings in, you know better than we do.

Why doesn't TrainerFoundry charge per client?

Most PT platforms tier their price by client count — every new signup raises your bill, permanently. That penalizes the exact thing you work hard for. TrainerFoundry has two flat prices: Starter for getting started (up to 25 active clients), Professional for unlimited growth. Whether you coach 15 or 150 clients on Professional, the price doesn't move.

I'm currently using Excel + Calendly + WhatsApp. How do I migrate?

We help you move over personally. Send us your client list (Excel, CSV, or simply by email) and we'll set up your TrainerFoundry account in the first few days for you — free, no extra charge. You start with your clients already imported and can focus straight away on training.

What happens if I exceed 500 emails on Starter?

From the 501st email in the current month, TrainerFoundry declines the send with a friendly error (429 — quota reached). The limit resets automatically on the 1st of the following month. If you regularly need more, Professional includes 5,000 emails / month — upgrading is one click in your billing settings.

Are there hidden fees on top of the subscription?

TrainerFoundry takes 0 % commission on your clients’ payments. The only fees are Stripe’s own — such as for card payments, for memberships, which run as Stripe subscriptions (Stripe Billing), for the invoice Stripe issues for every card payment and, if you charge tax, for the tax calculation — and Stripe bills them to you directly. We add nothing on top. For the full, current fees, see Stripe’s own price list. No setup fees, no booking fees, no surprise line items on your invoice.

What does the 14-day trial include?

Full access to every feature in your chosen plan. You enter a payment method at checkout (so the switch is seamless), but you are not charged during the 14 days. You can cancel any time before the trial ends — nothing is billed.

Can I cancel any time?

Yes, any time. Your cancellation takes effect at the end of the period you've already paid for — the current billing month on monthly billing, the current billing year on yearly billing. No lock-in on monthly billing, no fine print.

Where is my data hosted?

On Microsoft Azure, with your data encrypted in transit and at rest. The servers are in Europe, where TrainerFoundry is based — we do not offer local hosting.

Ready to start with every feature?

Start your 14-day free trial — full feature access, no charge during the trial.