Features
Everything personal trainers need.
One platform that covers the whole business — from first lead to monthly invoice. No integration tinkering, no data silos, no forgotten clients.
Acquisition
Lead pipeline — no more paper scraps, Excel and inbox chaos.
Every prospect lands in one central Kanban and visibly moves from first contact to a signed client. QR campaigns for posters, flyers or the studio counter lead straight to your own booking landing page — and every scan is captured as a lead. Nothing gets lost, no one gets forgotten.
- Kanban with six stages — from "New" to "Won"
- QR campaigns with scan tracking for print & studio
- Your own booking landing page with photo and brand color
- Source tracking: website, referral, walk-in, campaign
- Metrics above the board: active pipeline, conversion rate
- Convert a lead into a client with one click
Retention
Risk analysis — see who is drifting away before they are gone.
TrainerFoundry scores every client nightly across eight factors — session frequency, cancellations, outstanding payments, unused packages and more — and sorts them into four risk levels. Each morning the dashboard shows you who needs attention, so no client slips through unnoticed.
- Nightly scoring of every client (0–100)
- Four risk levels with trend indicator
- Eight weighted factors, primary reason per client
- Detail view with factor breakdown
- Top-5 risks right on the dashboard
Automation
Follow-ups that write themselves.
Expiring packages, inactive clients, failed payments, birthdays: follow-up rules check your clients daily and send the right email at the right time — in your own words. What used to run through your head at night ("who should I reach out to again?") now runs automatically.
- Seven triggers — e.g. inactivity, expiring package, low remaining credit, no booking after the intro session, birthday, failed payment
- Your own email copy with placeholders
- Cooldown & send limits — no spamming your clients
- Execution log: who, when, why
- Unsubscribe link in every follow-up email
Scheduling
A calendar that thinks with you.
Manage 1:1 and group sessions, set up recurring series and define availability rules per weekday. Packages and credits deduct automatically — clients book themselves in the portal, or you book for them. Reminders go out automatically by email.
- 1:1 and group sessions
- Recurring bookings & series
- Availability rules per weekday
- Packages & session credits
- Cancellation and no-show policies
- Automatic session reminders via email
- Session delivery with roster & QR check-in
Client CRM
Every client — the full story.
Profiles with contact info, notes, documents and tags. See at a glance who is active, who needs an offer and who is cooling off. One record per client, so you always know exactly what you hold on whom — which is where your own privacy obligations start.
- Structured client profiles
- Notes & history
- Document upload (intake forms, contracts)
- Tags and status tracking
Payments
Money that arrives without chasing.
Sell packages and standing bookings — every card payment automatically gets an invoice in your name, every refund of one its credit note. Payment runs through Stripe. TrainerFoundry takes 0 % commission; the only fees are Stripe’s own, which Stripe bills to you directly. Selling in Australia? You price, charge and report in AUD.
- Stripe Connect for payment processing
- Selling in Australia? Prices, invoices and reports run in one currency — AUD
- Packages, offers & standing bookings (recurring billing)
- Automatic invoice for every card payment — for cash payments too, if you like
- Outstanding payments & payment journal at a glance
- Refunds directly from the platform
- 0 % commission — only Stripe’s own fees
Client portal
Your clients handle it themselves — in their own portal.
Each client gets their own portal access by invitation: book and cancel sessions, check credit, buy offers, view invoices, read messages — right in the browser on any phone, nothing to install. Whatever your clients handle themselves is admin you no longer do.
- Book and cancel sessions
- View credit, packages & standing bookings
- Buy offers directly — paid via Stripe
- Access invoices
- Read and answer trainer messages
- Self check-in via QR code
- Runs in the browser — nothing to install
Finances & reports
The numbers that matter — as a list for your accountant.
Money in, refunds, outstanding payments and business trends are always up to date, and every invoice sits on its payment — no more monthly hunting for paperwork, and no spreadsheet rebuilt from memory at the end of the quarter. It doesn’t replace your bookkeeping; it feeds it.
- Finance overview: money in, refunds, balance
- Revenue analytics: sessions, packages, top clients
- Outstanding payments & payment journal
- CSV export of every payment with its invoice number
- Generate & export reports
See it for yourself — for free.
Start with no commitment. You add a payment method at checkout — but you're not charged during the 14-day trial. You can cancel at any time before it ends.