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Software for personal trainers

Less admin. More training.

No more spreadsheets, paper scraps and manual invoices. TrainerFoundry takes over scheduling, payments, client acquisition and churn early warning — automatically, in one platform. Every feature on every plan, at one flat price.

TrainerFoundry dashboard: daily agenda, lead pipeline and risk overview at a glance

Replaces six tools — in one platform.

  • Spreadsheets for client tracking
  • External calendar app
  • Manual invoices / Stripe links
  • Messengers for reminders
  • Paper notes for prospects
  • Email tool for updates
TrainerFoundry One platform

The solution

Your business keeps running — even while you're training.

From the first lead to the monthly invoice: TrainerFoundry handles the admin, reminds your clients, warns you before churn and keeps your acquisition moving — so you can do the work your clients pay for.

Screenshot: lead pipeline as a six-stage Kanban board

Lead pipeline with Kanban

Prospects on paper scraps, in Excel and buried in your inbox? Over. One central Kanban organizes your entire acquisition — from first contact through the intro session to a won client, including QR campaigns and your own booking landing page.

Screenshot: risk analysis with risk levels and factors per client

Risk analysis

Your early-warning system against churn: TrainerFoundry scores every client nightly across eight factors and shows you who is drifting away — before they are gone. No client slips through unnoticed again.

Screenshot: follow-up rules with triggers and execution log

Follow-up automation

Expiring packages, inactive clients, failed payments, birthdays: follow-up rules send the right email at the right time — automatically, every day, with a full log.

Screenshot: weekly calendar with sessions

Smart scheduling

1:1, groups, recurring series and availability rules in one calendar. Your clients book themselves in the portal, reminders go out automatically by email — you just glance at it.

Screenshot: payment journal with Stripe payments

Payments without chasing

Packages, standing bookings and invoices run automatically through Stripe — an invoice in your name for every card payment, Australian businesses invoice and charge in AUD, and outstanding items are visible at a glance. 0 % commission — only Stripe’s own fees.

Screenshot: finance overview with money in, refunds and balance

Finances at a glance

Money in, refunds, outstanding payments and business trends — ready-made and always up to date, plus every payment as a CSV with its invoice number, so your accountant gets the numbers instead of a shoebox.

Cost comparison

How much do you save with TrainerFoundry?

Working from separate tools means a subscription for each one. TrainerFoundry replaces these five — here is what that adds up to per month.

Tools you no longer need

  • Scheduling tool €13.68
  • Newsletter tool €20.00
  • Notes CRM €17.10
  • Forms €29.06
  • Cloud storage for documents €6.07

Cost per month

Tool stack
~€85.91
− TrainerFoundry Starter
€39

incl. VAT

= You save on the Starter plan

~€46.91/month

Admin time saved

Everything in one place

Scheduling, invoices, reminders and client records live together — no double entry, no switching between tools.

You save ~€46.91/month on the Starter plan — plus the admin time that running separate tools costs.

Example figures in EUR. The tool costs are list prices of representative providers before VAT/GST, sourced August 2026 — most are billed in USD worldwide, so differences between markets are largely exchange-rate effects; individual line items are the provider's own local list price. The TrainerFoundry price is the total price, so the saving is, if anything, understated. The price you're actually billed depends on the country you select at signup — not the region shown here. Whether the price includes VAT is based on a tax calculation made when this page was last published. Tax is finally calculated at checkout — the price stays the same.

Pricing at a glance

One flat price. Never per client.

Both plans include every feature. You pay for the size of your business — not per client.

Starter

Every feature — for getting started.

€39 / month

incl. VAT

  • Up to 25 active clients
  • Full feature set — incl. lead pipeline & risk analysis
  • 500 emails / month
Most popular

Professional

Every feature — grow without limits.

€69 / month

incl. VAT

  • Unlimited clients — one flat price
  • The same full feature set
  • 5,000 emails / month

Whether the price includes VAT is based on a Stripe tax calculation made when this page was last published. Tax is finally calculated at checkout — the price stays the same.

The price you're actually billed depends on the country you select at signup — not the region shown here.

  • Selling in Australia? Invoice in AUD
  • Cancel anytime — no lock-in on monthly
  • 14-day free trial
  • No markup on Stripe fees

FAQ

Short & clear.

The answers below reference plan names rather than amounts — see the prices shown above; you're actually billed based on the country you select at signup.

Does the money side work for an Australian business?

Yes — that is the market TrainerFoundry is built for outside Germany. Select Australia at signup and your subscription is billed in AUD; your own offers, invoices and financial reports run in AUD too, with no conversion sitting between you and your client.

Is Starter worth it with only 5 clients?

Yes — especially then. Working from separate tools spreads your admin across several interfaces and has you enter the same details more than once. TrainerFoundry bundles those tasks (scheduling, invoices, reminders, CRM) into one platform — no double entry, no switching between tools. And because every plan includes the full feature set, the lead pipeline and follow-up automation start working on turning your 5 clients into 10 from day one.

I'm currently using Excel + Calendly + WhatsApp. How do I migrate?

We help you move over personally. Send us your client list (Excel, CSV, or simply by email) and we'll set up your TrainerFoundry account in the first few days for you — free, no extra charge. You start with your clients already imported and can focus straight away on training.

What happens when I grow?

It gets cheaper per client, not more expensive. Starter carries you up to 25 active clients — with every feature. From client number 26 you switch to Professional with one click: one flat price for unlimited clients. Never a per-client price — 15 clients or 150, the bill stays the same.

What does the 14-day trial include?

Full access to every feature in your chosen plan. You enter a payment method at checkout (so the switch is seamless), but you are not charged during the 14 days. You can cancel any time before the trial ends — nothing is billed.

Can I cancel any time?

Yes, any time. Your cancellation takes effect at the end of the period you've already paid for — the current billing month on monthly billing, the current billing year on yearly billing. No lock-in on monthly billing, no fine print.

Where is my data hosted?

On Microsoft Azure, with your data encrypted in transit and at rest. The servers are in Europe, where TrainerFoundry is based — we do not offer local hosting.

Ready to hand over the admin?

Start your 14-day trial — full feature set, no charges during the trial.